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7 deadly sins of social network analysis

Grzegorz Rajca: Social network analysis (SNA) is a method of analyzing and visualizing social structures, represented in a form of graphs. Although the method itself isn’t new, it has recently become popular, as new software is developed which makes SNA easy and cheap to carry out. However this method has some pitfalls, which may be problematic for analysts who aren’t familiar with it. Here I present a list of 7 mistakes, which keep reoccurring in the field of organizational psychology.

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